FLASH + HTML 5 VERSION
Easter is one of the most strategic periods of the year for the chocolate brands.
And certainly one of the most exciting season for kids!
We created an online multiplayer eggs hunt, in a massive virtual garden where hundreds of eggs were hidden under the grass every day. Kids love to eat chocolate, and they love to play with tablets too.
So we designed a second version of the experience, specifically for tablets. Using this time HTML5, we maximized the hunting for the little ones, so they could directly scratch the garden with their fingers!
During 2 weeks, users had 7 minutes per day to scratch the garden to find as many eggs as they could!